Women’s History Month 2023: Woman-led brands our editors love
Business identity attributes in Google Merchant Center — particularly the “women-led” attribute icon — to further showcase your organization as a woman-owned business in local search. Their elegant logo, feminine color palette, and approachable lifestyle brand imagery expertly appeal to their target audience— mature, educated, financially-stable women who are informed and empowered. Dagne Dover’s branding is as stylish, function-focused, and effortlessly luxurious as its tried-and-true bags. Its typography-based logo is pretty standard fare for the fashion industry—easily recognizable, memorable, and modern.
Any pet parent knows their fur babies are absolutely like their children. This company is more for the doggos, but the convenience gives pet parents peace of mind. BarkBox offers a monthly themed subscription that’s overflowing with fun, but also healthy treats. What’s really great is each month has a different theme so your pup can stay entertained. Past themes have included Home Alone, Lick or Treat, and Frenchies in Paris. Bethany Frazier created Maven Made after developing a plant-based product to heal her cystic acne.
Metro Nashville evaluates its support for minority, women-owned businesses
Read more about Inclusive branding strategies here.
Top 12 Women-owned Branding Agencies in North America & UK
Older generations that grew up with “generic” ketchup or soup recall them as bland, tasteless versions of the name brands. Retailers, which have dumped the term “generic,” insist that the quality of the private-label foods and beverages has improved substantially. Social media platforms like TikTok and Reddit are filled with young people hyping their favorite store brand foods at Aldi and Trader Joe’s. Retailers say they need the private-label goods to give consumers a broader array of choices.
Create a stunning new brand identity and maximize your web presence with a beautiful, easy-to-use Squarespace website that is strategically designed and tailored to your specific business goals. Because representation matters—and marketing is one of today’s biggest communication vehicles and seen as a mirror of our society.
She began investing in real estate early in her career and launched her Everett-based construction firm, LJV Development, in 2018. Saturday morning cleaning was a regular occurrence, so she created a line of products free of parabens, sulfates, and harsh chemicals. The coconut soy wax candles are hand-poured, have a wooden wick, and have more than 40 hours of burn time.
Now, the brand is celebrating cultural heritage and creative self-expression by partnering with three multicultural women groups/artists, such as Reyna Noriega, to design new hair accessories from scratch. Several of us beauty aficionados on the team have been raving about Allure winner Ilia for years, and not just because of the hype.